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The largest generational "bulge" in history is heading towards retirement. The size of this demographic segment has enormous consequences in areas ranging from retirement financing to health care and insurance, from product design to advertising and media. What are the needs of this critically important segment of the market, and how are companies, the government, and individuals dealing with these significant shifts in the structure of the society as a whole?

From health clubs to touch-screens, and from vacation spending to buying groceries, we believe thousands of new products and services will be created, and perhaps entirely new industries will be born to accompany the Rise of the Grey Market. We hope to be in the thick of it.

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